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Volkswagen Connect with Apple
The New Volkswagen Beetle will be labelled as the iBeetle. The model will look to resemble the Apple I range by being badged as the I Beetle as well as having a chrome paintwork made famous by the I pod touch and the first generation of I Phone models. The New Volkswagen Beetle will be the first model in the market that will be I phone 5 compatible.
The idea is and appeal is, that you will have the ability to physically plug or snap the phone into the dashboard without any wires or connections and you can therefore use all of the phones functions and abilities through the dashboard and touch screen. The Software will also allow the Volkswagen model use all of the phones ability including the Spotify technology as well as being read out the latest Facebook and Twitter posts. The I Phone will also be given the ability to check the Beetle models G force readings as well as oil temperature amongst other things.
It will be a long standing connection between the apple and Volkswagen brand and the Beetle model will have the compatibility fitted as standard with the connection being offered as an extra on other Volkswagen models in the range, such as the all new Volkswagen Golf.
What we don't yet know is whether the technology is limited to only the Volkswagen brand alone or whether the Volkswagen group have access to it, do Audi, Skoda, Seat models have access to it and will it be an exclusive feature? If it is an exclusive feature, this will give the Volkswagen brand an advantage against other manufacturers out there on the market.
Volkswagen like other manufacturers, are consistently looking at ways to develop the brands appeal and the give the brand that something different in the development of new models and technology. The current Volkswagen Golf has been described as being a innovative form of technology and likened to that of the Smart Phone and digital camera. Volkswagen have also, as well as the VW Polo has looked to the Audi brand to develop new models and rival that of the likes of BMW and Mercedes.