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0800 195 4926

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Customer Service Lines Open Mon-Fri 9am-6pm ,

0800 195 4926

Customer Service Lines Open Mon-Fri 9am-6pm

Closed Saturday & Sunday & Bank Holidays

Buy GAP Insurance 123
Today UK Based Call & Claims Teams 

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All of Our Policies 
are covered by The Financial  Ombudsman Service

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Tyre & Alloy Wheel Insurance  
No Waiting Period & No Excess T&C Apply

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Policies Backed by the
Financial Services Compensation Scheme  

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Cover for damage up to 30cm  
Scratch & Dent  & Alloy Wheel Insurance 

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About GapInsurance123

GapInsurance123 is the flagship brand of Aequitas Automotive Ltd. 

Aequitas Automotive Ltd was formed in 2010 by Directors Mark Griffiths and Jacqueline Verdier.            GapInsurance123

GapInsurance123 was launched as a dedicated online Gap Insurance brand in 2011.

The aims of the brand are to provide quality products that perform as a customer expects, plus save them a fortune on the motor dealer premiums.

Since forming, we have grown, and we now own and operate a number of website facilities, providing supplementary motor insurance products to the general public in the UK.

Our sister websites include:

We take the approach of not having 'all eggs in one basket' in that we use different insurers for each of our brands. This allows us to directly compare products and premium prices and give you unbiased advice based on our practical experience of each insurer's terms and claims procedures.

We believe this gives us a significant advantage over many other providers (such as other online providers and motor dealers) who limit themselves with an exclusive agreement with only one insurer.

A different way of selling insurance

Our approach is not one of a traditional 'sales' model.

  • Our Customer Services team are not paid any commission for providing you with a policy.
  • They are also not aware of the margin we may make on any particular policy either.
  • There is a no 'pressure' sell when you call us.
  • We never 'cold call' any customer.

Key information on Aequitas Automotive Ltd, trading as GapInsurance123

Our senior management team has over 40 years of work, practical knowledge and a wealth of experience in the finance and insurance worlds.

  • Aequitas Automotive Ltd is a member of the British Insurance Brokers Association.
  • Aequitas Automotive Ltd is regulated and authorised by the Financial Conduct Authority in the UK Our FCA FRN is 821163.
  • Aequitas Automotive Ltd is a company registered in the UK. Our company number is 7347606


Where can you find Aequitas Automotive?

Aequitas Automotive are based in the historic Hamilton Square financial district located on the banks of the River Mersey on the Wirral peninsula. Our headquarters at 56 Hamilton Square (renamed 'Aequitas House' in 2017) is a Grade 1 listed Victorian building set out over five floors extending to over 3500 square feet. Our new office was purchased by Aequitas Automotive Ltd in 2015 (unlike many smaller brokers, we do not reside in rented offices), and with a significant investment in refurbishment, demonstrates that we are a company that is here to stay!

In August 2016 our company made a further investment in purchasing the adjacent building at 57 Hamilton Square. Once renovations have been completed, our new office space will extend to over 7,000 square feet in one of the most historic and picturesque business addresses in the north of England, on the banks of the River Mersey overlooking the famous Liverpool skyline. 

Our historic surroundings also mean that we do not operate a traditional 'call centre'. We do not employ huge teams of inexperienced advisors. Our team has a collective experience of vehicle sales, management, finance, and leasing. In short, the understanding of how you have purchased the vehicle should help us easily identify the best type of cover for you.


Contact details for Aequitas Automotive Ltd, trading as GapInsurance123     Aequitas House

Address: Aequitas House, 56 Hamilton Square, Birkenhead, Merseyside, CH41 5AS

Telephone : 0151 647 7556

Email : [email protected]


Instead, what makes GapInsurance123 different is the way in which we do business and how we look after our customers.


We decided a long, long time ago that we would aim to be the UK's leading online supplier of gap insurance. and this is something that we constantly strive to be.

This "accept and provide nothing but the best" attitude is something that we actively encourage in our GapInsurance123 team.

  • We do not want to simply provide good customer service levels we want to and we believe do, provide "the best" and constantly exceed customer expectations. From 2011 - 2017 Gapinsurance123 had over 10,000 4 - 5 star reviews from Ekomi, they are an independent review company who verifies that all reviews are real from policyholders who have bought a policy or made a claim. 
  • We do not want to simply provide gap insurance. We wanted to provide policies with what we consider to be some of the highest levels of protection in the marketplace today.


The list goes on but I am sure that you get the picture. At GapInsurance123, we provide many thousands of policies each year to happy customers but we always treat you as a respected individual. After all you did not have to buy gap insurance and you did not have to but it from us. As such we commit that
  • You will never be asked for a reference number you are a person, not a bar code.
  • We will never sell or pass on your details to be contacted at a later date from someone else about who knows what.
  • You will never be hounded by unsolicited telephone calls.
  • We will always where ever possible , try not to use jargon. 
  • We may not always tell you what you what to hear but will always be honest and upfront.
After all, we know that our customers and GapInsurance123 website visitors are our very own walking talking word of mouth advertisements and no amount of advertising or marketing budgets can ever match real honest recommendations.
So if it takes 4 minutes, 2 hours or twenty emails as long as we can answer your questions to your satisfaction then we are happy. If you would like to contact us have any question or would like to know more why not call 0800 195 4926 and speak to a member of the GapInsurance123 team.