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A huge announcement has been made by the BMW brand over the course of the past hour, the firm have officially confirmed that with work starting from next year, every range in their line up are set to receive plug in hybrid technology. This is huge news from the brand who are launching both of their new X5 and X6M models next year and the X5 has been confirmed to be the very first vehicle from their range that will receive the technology. Plug in hybrids are growing increasingly more popular as the years go by and we have seen a vast range of manufacturers incorporate this technology into their vehicle slowly and steadily. Now BMW are looking to have that big advantage over their competition by introducing this technology into every range they have on sale. Other models in the companies current line up that will also receive this technology also include both 3 series and 2 series Active Tourer models,1,5,6 and 7 series models and the upcoming X7 vehicle will also receive a plug in hybrid variant.
Vauxhall have revealed that they have officially appointed a new director of brand marketing for the company. Chris Hawken has been confirmed to have filled the role and he has a vast experience and knowledge of the industry by working for a range of other manufacturers in the past including Hyundai, Volkswagen and Audi amongst others. It has been confirmed by Vauxhall that Chris will be responsible for communication between firms and media positions and will help to improve upon sales and help boost brand development.
The Morgan dealership located in London has been awarded the dealer of the year award. The achievement was for just Morgan dealerships around the country and despite the showroom now only being opened for a year and a half, the company snagged the top prize. The amount of vehicle sales and the overall customer satisfaction rates were taken into consideration when choosing the winning dealership and Morgan London outshine the competition in both areas. The Principal Dealer at Morgan London,Anthony Barrell has commented on this achievement by saying “Since launching eighteen months ago we have had a phenomenal response from customers across London, the UK and internationally”. This is certainly a big achievement for the Morgan dealership in London especially considering the amount of time they have been open for. We look forward to hearing of more success for the dealership in the future.