Record times at GapInsurance123

The past two weeks are possibly the business two week of the year for any company connected with the motor industry, as consumers arrange all their affairs prior to picking up a new 14 plate car. So it would be fair to expect that at GapInsurance123 we were expecting it to be busy, but perhaps even we have been supervised with just how much so!

The seven days before and after March 1st have seen unprecedented numbers of UK car buyers take out a GapInsurance123 policy. When compared to the same period last year we have seen a 150% increase in the number of policies sold bearing the GapInsurance123 brand, but the records do not stop there. We broke our single day sales record on Thursday 27th February, only to surpass it again on Friday 28th.

                                                       

Staff at our offices have been working past 9pm every evening to ensure that all customers have telephone queries answered, and documents provided by post and email. There are really some tired eyes at 'Gap Towers' as we like to call it. Of course GapInsurance123 also has sister brands in Easy Gap and Shortfall.co.uk, setting us aside from all other Gap Insurance providers in the UK in maintaining three independent websites in the field. We are pleased to confirm that our sister brands have achieved similar success.

So why have we seen record numbers of consumers use GapInsurance123 to protect the value of their cars?

Well of course an increase in awareness of the Gap Insurance product in general has taken place over the last few years, especially in consumers being aware that you can buy it away from the rather expensive motor dealer offerings!

We are also pleased to report that the GapInsurance123 policy terms have always been one of the strongest attractions for consumers, and we have endeavoured to make them even better in 2014. The elimination of our £25 transfer fee if you wish to switch you cover to another vehicle has been welcomed, as well as the alternative of a 'cash in' value of your existing policy against the cost of a new one.

We have also extended our claims notification period to 120 days from 30 days, although it must be said that we have always been able to accommodate people who simply forgot to call us within 30 days previously. This gives people a little more time if they need it, but we would always request you contact us as soon as possible to negate any interest charges that could accumulate if you have finance on the vehicle.

GapInsurance123 has also sought to clarify, and perhaps simplify our claims procedure. We have always seen this aspect as a comparative strength of our product in the market. The claims team we employ are very good at getting a settlement sorted with your motor insurer as quick as possible, and we have always employed a written 14 days settlement commitment within our GapInsurance123 policy terms. However our claims procedure has now perhaps been highlighted more clearly on our policies. We simply ask you to call the Gap123 Claims Team as soon as you get notification from your motor insurer. This means that we can negotiate with your motor insurer directly regarding the settlement, and this means we can get your money to you as soon as possible.

So as you may guess we really do have an enormous pride in our GapInsurance123 products, but we also need to let you know about it! Our company, Aequitas Automotive Ltd do like to do things a little differently. As far as we can tell many of the other names in the market employ marketing teams to spread the word regarding what they do. However, at Aequitas Automotive we think that no one will understand what we do better than us. This is why we employ our own marketing team 'in house'. Having dedicated people in these roles enables us to reach out to consumers far more easily. We have developed strong Social Media strategies, as well as a wide spread distribution of information regarding our products. Our analysts tell us that our website traffic has increased five fold in the last twelve months on GapInsurance123.

Whilst our success is down to a huge team effort, we do understand that our number one priority is, and always has been our customers. GapInsurance123 will constantly seek to improve what we do, with our customers in mind. We may not be able to accommodate every request we get, or act on every bit of feedback we get, but if we can we will.

GapInsurance123 thanks all our customers, new and old, for choosing our company to protect your finances. We will always ensure we do everything we can to maintain the trust you have shown in us.