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Did you collect a lovely new 13 plate car on March 1st? If you did then we hope you are enjoying your lovely new vehicle. The first day of March also saw a new milestone for the GapInsurance123 brand in the UK, as we achieved the single biggest sales total for a 24 hour period in the history of the brand.
Since the launch of the brand in November 2011, we have seen a huge interest in our GapInsurance123 product range. A carefully curated feature list put the products in the vision of some very big UK organisations. The Which Report in February 2012, GapInsurance123 were singled out and highlighted as providing the lowest UK Gap Insurance premium prices, when compared to other online brands. This is something we are rightly proud of.
The product featured we developed have already been replicated by other online brands, and of course we see this as the ultimate form of flattery. We also welcome this too, as we are convinced that the features of a GapInsurance123 policy provides better protection to a UK consumer than any other product on the market.
The culmination of the brands success came on March 1st, when our previous single biggest sale day was exceeded by nearly 20%.
In 2012 we doubled our qualified Call Centre staff numbers, but even a full team were stretched just a little bit on new registration day!
We began fielding calls at 8am in the morning, and by the very last customer was called and provided with cover our Call Centre Team finally put down the phones at 9.10 pm. This was over 2 hours past our official closing time, but we wanted to ensure that everyone who we promised to set up cover for had this done by the end of the day.
Director of Aquitas Automotive, Mark Griffiths, asked to provide his own thanks to GapInsurance123 customers and staff for this achievement.
"Of course we understand that a brand is nothing without its customers, but also its staff. We take very seriously our obligations to every person who calls, whether they purchase a policy or not. We thank all our customers for their patience on what was one of the busiest times we have ever seen.
We take great care in doing what we promise to do, and this was shown on Friday with staff putting in extra hours to attend to our customers. Our standard closing time of 7pm is there for the convenience of our customers, it is what you expect companies to do to assist people who have a busy lifestyle. However, the 1st March was exceptional in terms of numbers, but as always our staff never cut any corners.
Remember our Call Centre staff are not paid any commission for selling you a policy. This means no one is going to 'hurry you along' because the next sale is waiting in the phone queue. If a call takes 2 hours to clarify everything we need to, then so be it. We take this approach with all our customers.
All customers were called who we said we would, and I would like to thank each and every one at Aequitas for their continued hard work and commitment.
Of course it is a full team effort, and a special word of thanks must go to our marketing team, headed up by Mark Connor. They have done a tremendous job over the last 12 months, even with the best products in the market you still need the public to know about it.
Most importantly to our customers, we are very grateful that you have chosen GapInsurance123 to be your Gap Insurance provider. You can be assured that the service you received on March 1st will be replicated for the next 1 to 5 years."
From everyone at GapInsurance123, thank you!