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Jaguar Land Rover announce plans to go 'all-electric'


Jaguar Land Rover (JLR) has unveiled a £15 billion transformation plan, dubbed the "Reimagine Strategy," to focus on electric vehicles and transition away from fossil fuels. 


As part of this investment, JLR will repurpose its Merseyside plant on Halewood to become an the manufacturers first, all-electric, manufacturing plant.   Jaguar Land Rover all electric


The JLR Electric Modular Architecture (EMA), which was initially anticipated to enable hybrid powertrains, will be housed at the Halewood plant.


However, in light of the growing trend towards electrification in several markets, JLR has recently determined that EMA will solely support electric vehicles.


The first all-electric vehicle to be built at the Halewood plant will be a medium-size luxury SUV in the Range Rover family, launching in 2025, with pre-orders beginning later this year. 


Although JLR has not confirmed any specific models to be based on EMA, a report from Auto Express suggests that the next-generation Velar may be the first EMA-based Range Rover, with a zero-emissions successor to the Evoque potentially following by 2026.


JLR CEO Adrian Mardell stated, “Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand.” 


Mardell added, “Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be net zero carbon by 2039.”


A four-door GT that will be constructed in Solihull, West Midlands, will be the first of three 'reimagined' modern luxury electric Jaguars. More information will be made public later this year. The car is scheduled to go on sale in a few regions in 2024, and customer collections will start in 2025.