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SsangYong New 4 x 4 £1 million ad

SsangYong are about to launch the most daring new car advertisement we have seen in a long time. 

While television advertisements can reach millions it also costs hundreds of thousands per second and any manufacture committing to such a high viability campaign is surly showing commitment especially when you consider that the Ssangyong it pitting itself against one of the Nations favorite the Nissan Qashqai.

The television campaign will also be supported by a local radio. on line marketing and showroom material and will run for three weeks during August.

A spokes person for Ssangyong is reported to have said “The campaign is designed to stop the audience in their tracks, and communicates a simple message very powerfully.”

In view of the clear use of other manufacturers branding images Ssangyong have already stated that the advertisement has been tested and cleared by the ever necessary trade mark, intellectual property and relevant  advertising authorities.

Why not watch the ad and let us know what you think?

Do you think that SsangYong's ad would make you more likely to visit a show room?