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The New Alfa Romeo Giulietta
The Alfa Romeo model has been upgraded and given a new Diesel engine. The Fiat Group have given the model a number of upgrades to increase the amount of sales and market share the group has as a whole.
Fiat have been in a difficult situation in the past 12 months due to the current economic climate in the European car market. Fiat who depend on somewhat home grown sales have seen a decrease a sales due to the position of the current market.
Fiat have therefore looked to the likes of Alfa Romeo and other brands such as Jeep as a way back to profitable ways. Fiat currently have one of the largest dealership networks in the growing economy of the US.
Other brands such as Range Rover have done well in the US due to the ever growing sales figures that are churned out each month and therefore Alfa Romeo and Fiat plan to take advantage. The increase in the range at Alfa Romeo has been a tactic that has been long overdue. Fiat plan to use the Alfa and the Jeep brand as a way of expanding the range and targeting the US as one.
Fiat have also teamed up with Mazda with the build of a new Alfa Romeo roadster model which could be ready for the market sometime next year. The new Alfa Romeo Giulietta will feature a new multimedia system which will operate in conjunction with a touch screen centred in the middle of the dashboard.
The New Alfa model will also have a wide range of paint colours and alloy wheel designs along with a few interior changes in the sport seats and trim finishes. The new Alfa Romeo model will be due to go on sale in October later this with the right handed models set to arrive in January.