New car sales buoyant?

At GapInsurance123 we speak to many car dealers as an inevitable part of our job. In the course of these conversations it is natural that we enquire how the showroom sales are at this time. I think it is fair to say that most dealers are pleasantly surprised with the level of business they are doing at the moment. This time of year is traditionally slow for sales, as the summer holiday season naturally have people thinking of other priorities, and the new car registration month of September can put back purchases for the kudos of a new plate.

Why are sales better than expected?

There may be a few factors for this, but time after time we here from dealers and customers that the manufacturer discounts and incentives are just too good to turn down. Direct discount, interest free finance and free service plans are all common offers made by manufacturers.

Also the more forward thinking of the manufacturers have improves and expanded their new car product range during testing economic times. This is surely now bearing fruits for the car dealers.

Will the trend continue?

Well who knows, but if new cars sales are good in the months of June and July then motor dealers will hope the trend continues into the traditionally busier months of September and October.

2012 has seen confidence amongst dealers increase, and this can only benefit car buyers. As dealers bonuses are linked to volumes of sales then there is a good chance you can drive a hard bargain and gain a good deal. A car dealer is more likely to give you more of his 'front end' discount if they can bank on a nice manufacturer bonus for hitting the dealership sales target.

That has to be good news all round!