Over the next four years,
Jaguar Land Rover plan to spend £2.75 billion a year on new production capacity and products Worldwide. Though Chief Executive of the company Ralf Speth has insisted that this Rapid Worldwide expansion will definitely not come at the expense of the companies British interests. He said that it is critical for the company to diversify it's production worldwide but the company has a commitment to the United Kingdom and will carry on to invest there for as long as it has fair and free trade. However, a footprint globally is highly critical to the stability of the company within the United Kingdom. This is why the company already assembles cars in India, which although is a low volume first step, Jaguar Land Rover are also working on the joint venture in China, with Chery and are also investigating further possibilities in Saudi Arabia, where a flourishing automotive business can be seen thriving one day.
Jaguar Land Rover has many advantages in the quest to increase sales and expand it's global footprint. The company is currently enjoying a sales boom and the SUV market in particular is increasing. Speth went on to say that big amounts must be invested to be able to see results and this is exactly what the company is going. They can already see the cycle as a powering growth. Although the amounts that are being invested are large, the momentum is expected to be attained. As the investment into product and delivery of more cars carries on, the company expects that they can definitely keep going forward at the same rate.
Jaguar Land Rover used half a billion pounds last year and have already borrowed money on the markets to allow the large investment plans to go forward. Analysts have said that the company are likely to spend all of the investment money earned, as well as going on to borrow rather significant sums.