BIBA
GeoTrust
container image

Need Help? Calling from a mobile please call 0151 647 7556

0800 195 4926

Do you have a question? or need help?

Customer Service Lines Open Mon-Fri 9am-6pm ,

0800 195 4926

Customer Service Lines Open Mon-Fri 9am-6pm

Closed Saturday & Sunday & Bank Holidays

Jaguar say they were smart to back touchscreen technology


Wayne Burgess, who is the Studio Director of Jaguar has said that the company definitely backed the right horse when it came to focusing on touchscreen technology ten years ago, a decision that is set to pay dividends in future. When speaking at the New York Motor Show he said, that all of the Jaguar car interiors are now designed using touchscreen architecture, which has been the accepted HMI for the smartphone. Jaguar is definitely well placed now to benefit as new generation technologies and systems are produced. 

Touchscreen technology requires fundamental redesigns of the car dashboard look and also the hardware used behind it. The screen has to be within arm's length, so the console is likely to be lower down and a lot closer to the driver. The touchscreen is therefore not an add on feature as they would be ergonomically too tricky to use. 

Jaguar began using touchscreens over a decade ago and today all of the company's cars uses this technology. The firm are now looking for further trends for the future and what is demanded by the user to develop the next generation technology. The designer has said that future cars should be a transparent portal into technology. When you get in a car, it should automatically recognise your smartphone and give you an operating system that is the same. This would therefore include mirroring the touch, swipe and tap functionality that is common with most smartphones. 

Burgess however still believes that carmakers will be able to put their own brands stamp onto such integration, despite the touchscreen displays showing that of the smartphone manufacturer. He explained that car interiors can be seen in two ways, the shape or form of the cockpit and of course the technology that can be used within it. The brand new Range Rover is said to be a great example of a car interior that is focused on materials and shapes, whilst the technology is also presented in it's most simple form.