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As the Honda CR-V joined the UK Car Market, Honda have decided to invest heavily in the Swindon plant which will help the plant keep up with the new and growing production demand. The investment into the plant will be the biggest in a Honda UK plant and will be the first investment in 10 years.
The investment will see Honda inject £267 million into the programme and will coincide with the release of both the new Honda Civic and the new Honda CR-V model. The Honda CR-V will be manufactured in Swindon and then distributed from the plant to the rest of Europe. The investment will also contribute to the production costs of the all new 1.6 litre diesel engine Civic model along with any new staffing costs.
Honda have announced an increase of 500 staff to help cope with the new production demands as they look to increase production figures. The Swindon work force at Honda will now be an impressive 3,500 . Th figures they aim to achieve will be in the region of 183,000 cars which is double the figure achieved in 2011.
Honda have also announced a plan to increase the production figures from the predicted 180,000 to at least 250,000 within a number of years. Honda have expressed the need for meeting demand this year as the South Korean brands in Hyundai and Kia have both stated how they might not meet demand once again. The popularity of both Kia and Hyundai has risen over the last 12 months and the firms have both announced a struggle to meet demand.
The Honda CR-V seems to have taken off in the UK since its release and it has already featured in some of the UK's best selling cars list. The new CR-V model seems to have been inspired by the success of the Nissan Juke and the Nissan Qashqai as it looks ever so similar to the new crossover type and competitors.