The new boss of Vauxhall/Opel Karl-Thomas Neumann has said that improving the image of the brand is definitley the key to his strategy to turning the fortunes of the company around. Prior to Neumann's appointment, Opel had embarked on a 10 year recovery plan that was called Drive 2022. This involved refinancing, restructuring and a targeted return to profitability by mid decade, including a rather ambitious roll out of brand new cars and engines. Along with this, th...
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