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The Aequitas Team expands


Aequitas Automotive are please to welcome Digital Marketing expert Mark Connor to the team. Mark has a strong background in Search Engine marketing and Social Media marketing, and has has extensive experience having worked in a similar role for a leading Motor Insurance provider.

Mark's primary role will be to coordinate the marketing strategy on current brands, as well as plan new campaigns for upcoming brands and product launches.

Aequitas Automotive is one of the few leading brands who control all of its marketing 'in house', a commitment that was made over 12 months ago, and one that has proved to be very successful for the company. Whilst 2012 has proved to be a record breaking year for Aequitas, the company recognises that marketing cosntantly evolves, and this is why Mark Connor has been brought in to aide the ongoing strategy, as Director Mark Griffiths explains.

"Aequitas has been tremendously successful in what is still a difficult economic landscape. However, we have never allowed ourselves to be complacent with our successes, and always look to improve and move forward. We welcome Mark Connor to the company, and recognise he will bring a specific skillset with him. He has worked extensively in the Digital Marketing area of insurance in recent years. He understands the challenges this task brings, but we are sure the experience he has attained will enable us to broaden and  improve our outlook to the market.

Aequitas projects bring quite unique conundrums. For example the company has not one but two leading Gap Insurance brands whereas most of our competitors have one. We have new projects and brands to be launched in the near future, and these will present unique requirements too. Mark Connor will be working to improve both our current brand strategies and formulate new ideas for new brand launches.

This will be quite a challenge for Mark we are sure, but with his track record we know Mark will take us forward with purpose."

Mark, welcome to Aequitas!